Bosses are stubborn by nature and therefore convincing them to use social media can be difficult. They can be more comfortable with the traditional method of marketing such as TV ads, Billboard, and etc. If your company is rooted in traditional marketing and won’t shift from it, here are some ways that you might try to convince your boss to use social media as a part of your company marketing tool:
1. Social media is cheaper than most other marketing methods
There are a lot of case where many companies have successfully used social media without spending much money at all. The most popular social media platforms today, such as Facebook, Twitter, and Google+, are free to use. Building up a successful online network requires time, but once a company gains some traction, things often take off and grow quickly.
2. Social media results are measurable
Tracking social media marketing results is quite easy. The success of a campaign can be measured by the number of followers, fans, shares, likes, and additional website visitors it generates. All of those can directly relate to increased sales and leads as well.
3. Start Small
A company should start small when it comes to social media. Trying to do too much, too soon is going to be overwhelming for you, your boss, and the company. Starting with an established network like Facebook is your best bet. From there, you can show the value of social media and branch out to other sites.
4. The domino effect of social media increases results over time
Web users nowadays are tend to share their experience with others through social media platforms. When something entertains, educates, or inspires them, web users are very likely to share that content with their own networks. And this can be regarded as the “domino effect” of social media.
5. Social media content lives on forever
Unlike the traditional method of marketing that usually booms only at certain times and then is forgotten, the content of social media that shared on the internet usually lives on forever. Every piece of information shared by a company via social media is stored so that a company may keep the current information as their record that can be used for a future plan.
What do you think? Do you think that Bosses nowadays are more open towards the idea of using social media as a marketing tool? Share your thoughts in the comments.
Cheers,
Ivan
Ivan
I haven't work yet but I think that bosses should understand the advantages of social media .
ReplyDeleteI agree with you Ivan, social medias has gained its importance over the years. It is now rather necessary to consider social medias into your marketing strategies. However, nowadays I believe that many bosses are more open minded to this particular marketing tool. If the case was 10 years ago, I would 100% agree with you. Hence, i am sure, everyone are aware that we are now living in a 'silver surfers' era where the utilization of various technologies are at its maximum. Great blog anyway, keep it up!
ReplyDeleteSocial Media definitely plays a remarkable role in business world and I totally agree with you that companies should realise the massive impact it can have on their business and definitely use it as one the major marketing tools.
ReplyDeleteAnd like Seth Godin stated: “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
Nice blog buddy! Keep it up!
My concern is that although we already tried to convince the boss with those 5 benefits, most of them will reluctant to do so.. why? because they would prefer to have 'real' results. it would be the best if marketers could provide real example of successful companies with social media marketing..
ReplyDeleteOh! I definitely needed these tips. I am actually not able to convince my boss about seo consulting. There is so much more in our business that can be done with the help of these services but he is not ready to believe in what I say. Thanks a lot for sharing this post. I will do as said.
ReplyDelete