There is no
shortage of creativity at Red Bull. Most companies don’t have the resources
available to develop viral content every day like Red Bull and when it comes to social media and
marketing, Red Bull is clearly a very good example for companies that want to
start using social media as a part of their marketing activities.
Red Bull’s social media presence is outstanding. Their Facebook and Twitter
profiles are gaining tons of traction. They have over 32 million ‘Likes’
on its Facebook page and more than 700,000 people have followed then on
Twitter. How have they been so successful, especially on Facebook? According to
Optima Worldwide, there are 7 successful ways that Red Bull has been constantly
doing:
- Gorgeous Photography – Red Bull has
posted some of their awesome extreme sport event photos on their Facebook page
and these photos bring their social media strategy to life
- Tapping into Popular Memes – Red Bull
has cleverly and creatively tied their brand in with some popular internet
memes to increase social sharing.
- Promoting a
Lifestyle – Red Bull promotes a lifestyle that their
target market identifies with and is happy to interact with on Facebook.
- Incorporating Video – A good video can
drive people to watch and share it. Red Bull understands it. By promoting a
cool video on their Facebook page, Red Bull is able to generate massive number
of people to share their video on Facebook.
- Highlighting Offline Campaigns – Too
many brands view social media marketing and traditional advertising as totally separate.
Red Bull gets it, every cool offline branding event is featured on Facebook.
- Sex Appeal – Apparently, sex appeal
works really well on Facebook.
- Acknowledging and Engaging their Fans –
Red Bull has got many cleaver and unique ideas on how to reach their Facebook
fans in simple yet fun ways that will attract their fans.
Clearly Red Bull has done a very good job
in using social media as a part of their marketing activities, especially in
using Facebook. What do you think? Are there any other good examples beside Red
Bull that caught your attention? Leave your thoughts here.
Cheers,
Ivan
Hi ivan check my blog, I wrote about redbull recent stratos event.
ReplyDeletehttp://letsmakanblog.wordpress.com/2012/10/16/red-bull-it-gives-you-wings. This company is a cheeky bugger, the PR and marketing is well streamlined to match it core brand message as lifestyle and adventure beverage. I like Redbull campaign where they hire group of beautiful girls to drive minicooper with big redbull can attached to it, and hand over freebies in the melbourne CBD.
Me too! I like that campaign! It's called "Red Bull Wings Team".
DeleteJust so nice post! I am also going to start using the best marketing methods and I would like to learn from internet to create best strategies. I also have been thinking to use sms automotive technique because I have seen many businesses grow really fast with this approach.
ReplyDeleteyuor article is very nice really ilike your post you can also check red bull social media marketing strategy
ReplyDeleteyuor article is very nice really i like your post you can also check red bull social media marketing strategy
ReplyDelete